Viewing: Silver Quill/ Categories
Entry Categories
DIVISION 1 -
COMMUNICATION MANAGEMENT
Communication Management includes projects, programs and campaigns defined by a communication strategy. They can be initiated by any type of organization, including international bodies, governments, manufacturing, trading and retail companies, or services such as utilities, health care, insurance, financial, etc. Entrants must demonstrate the full range of planning and management skills — research, analysis, strategy, tactical implementation and evaluation. Entries may include a combination of communication materials.
Note: Individual elements of a program, such as brochures, web sites and newsletters, can also be entered in Communication Skills or Communication Creative.
CATEGORY 1
GOVERNMENT RELATIONS
Programs targeted to government bodies and government agencies.
CATEGORY 2
COMMUNITY RELATIONS
Programs targeted to community audiences, including not-for-profit
and volunteer organizations.
CATEGORY 3
CUSTOMER RELATIONS
Programs targeted to customer audiences, including customer relationship management and customer research.
CATEGORY 4
INTERNATIONAL COMMUNICATIONS
Programs targeted to international audiences, including multinational consumers, and international organizations, as well as multinational initiatives or
bodies (such as the European Union
or MERCOSUR).
CATEGORY 5
MEDIA RELATIONS
Programs concentrating on the news media as the main channel to reach target audiences.
CATEGORY 6
MULTI-AUDIENCE COMMUNICATION
Programs targeted at more than one internal and/or external audience.
CATEGORY 7
MARKETING COMMUNICATION
Programs aimed at marketing products and/or services to an external audience.
CATEGORY 8
ISSUES MANAGEMENT AND
CRISIS COMMUNICATION
Programs targeted at external and/or internal audiences to address trends, issues and/or attitudes that have a significant impact on an organization, such as labor relations, crises, mergers, acquisitions, public policy and the environment.
CATEGORY 9
EMPLOYEE/MEMBER COMMUNICATION
Programs targeted at employee or member audiences, including those focused on creating awareness, influencing opinion or behavioral change, management communication, ethics, morale, internal culture or change management.
CATEGORY 10
BENEFITS COMMUNICATION
Programs targeted at employee or member audiences, including those dealing with health and welfare, savings and pension, stock and compensation, or recruitment
and retention.
CATEGORY 11
STRATEGIC COMMUNICATION PROCESSES
This is for programs developing new strategic approaches to communications within an organization. They may include: brand and culture audits, employee and market research, competitive benchmarking and audience analysis. This category also includes training programs that enhance communication within an organization or among key audience groups.
CATEGORY 12
BRAND COMMUNICATION
Branding strategy for new brands and repositioning of existing ones. Entries in this category will show what research underlies changes in the brand. It comprises brand architectures, changes in corporate identity and design solutions that address the brand communication challenge.
CATEGORY 13
SPECIAL EVENTS – INTERNAL OR EXTERNAL
An event that marks a significant occasion supporting the goals of an organization. Examples include: an anniversary celebration, an official opening, a product launch, a conference, a road show or a customer or employee appreciation event.
CATEGORY 14
ECONOMIC, SOCIAL AND
ENVIRONMENTAL DEVELOPMENT Programs targeted at community audiences, governments and/or funding agencies that focus on sustainable development or other economic, social or environmental issues. These include: international aid, public awareness and corporate social responsibility programs, economic revitalization projects and cause-related issues in cultural preservation, education, literacy, health, poverty reduction, employment, and indigenous and heritage protection programs.
CATEGORY 15
MULTILINGUAL COMMUNICATIONS
Programs targeted to bilingual and/or multilingual audiences, including
non-native language speakers.
CATEGORY 16
ELECTRONIC AND DIGITAL COMMUNICATION
Computer-based communication projects produced for internal or external audiences that primarily use electronic production and/or delivery tools.
- Electronic newsletters
- Electronic annual reports
- Internet sites
- Intranet sites
- Blogs
- Wikis
DIVISION 2 -
COMMUNICATION SKILLS
Communication Skills includes communication elements (publications, advertising, web sites, newsletters, etc.) that showcase technical skills such as editing, writing and design. Entrants must demonstrate strategic alignment, the creative process and measurable results.
Note: An individual element may also be entered as part of an overall program in Communication Management.
CATEGORY 17
ELECTRONIC AND DIGITAL COMMUNICATION
Computer-based communication projects produced for internal or external audiences that primarily use electronic production and/or delivery tools.
- Electronic newsletters
- Electronic annual reports
- Internet sites
- Intranet sites
- Blogs
- Wikis
- Podcasts
CATEGORY 18
AUDIOVISUAL
Programs using sound, video, film, slides, CDs or a combination of these.
- Video programs/overall productions
- Audio-only programs
- Slide-and-sound programs
- Films
CATEGORY 19
PUBLICATIONS
Production of internal or external publications in all formats, except electronic.
- Magazines
- Newspapers
- Magapapers/tabloids
- Newsletters
- Annual reports
- Special publications
CATEGORY 20
WRITING
Original material written for a particular communication project.
- Personality profiles
- Recurring features or columns
- Other features
- Editorials
- Advertorials
- Interpretive/expository articles
- News writing
- Speeches
- Scripts
- News releases
- Sales promotion and marketing
- Technical writing
- Writing for online distribution
DIVISION 3 -
COMMUNICATION CREATIVE
Communication Creative includes elements that showcase creative talent and design through an essentially communicative function. Entrants must demonstrate innovation, creativity, strategic alignment and effective graphics communication.
Note: An individual element may also
be entered as part of an overall program
in Communication Management.
CATEGORY 21
PUBLICATION DESIGN
Design of internal or external publications in all formats, except electronic.
- Magazines
- Newspapers
- Magapapers/tabloids
- Newsletters
- Annual reports
- Brochures and leaflets
CATEGORY 22
OTHER GRAPHIC DESIGN
Design of an organizational brand identity or other graphic project (cartoons, drawings, paintings, collages, montages, posters, displays, bulletin boards, mobiles, invitations, special signs, etc.) where design is the primary communication function.
- Book and magazine covers
- Posters
- Organizational identity (logos, etc.)
- Product labels and packaging
- Direct marketing (direct mailings, branded gifts, etc.)
- 3D materials (T-shirts, etc.)
- Illustrations
CATEGORY 23
INTERACTIVE MEDIA DESIGN
Design of electronic and interactive
media elements.
- Internet site design
- Intranet site design
- CD-ROM or DVD
- E-cards, banner ads, buttons, pop-ups, etc.
CATEGORY 24
OUTDOOR 3-D
Products intended for public audiences.
- Murals and public sculpture
- Outdoor and transport posters (for use at bus shelters, airport terminals, “wrapped” buildings and cars, etc.)
- Decorations, neon signs, awnings, street furniture, etc.
CATEGORY 25
PHOTOGRAPHY
Original photographs created or commissioned for a particular communication project.
- Single photos
- Photo essays
CATEGORY 26
ADVERTISING (CONVENTIONAL MEDIA)
Creative and innovative use of conventional advertising media.
|
