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ADDITIONAL ASSISTANCE IS AVAILABLE IN THE IABC
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Viewing: Best practices / Chapter programming
Programming
Given that professional development is one of the primary reasons people join IABC, chapters put a lot of time and energy into planning and presenting vibrant, topical and useful programming. This section of the Website offers tips on finding speakers and topics and advice on how to get people in the door to enjoy them.
Professional Development
- Partner with other business groups like the Chamber of Commerce on PD events
- Book clubs on communication topics
- Panel topics
- Sustainability
- Self-Employment
- Crisis Communication
- Corp/Social Responsibility
- Incident communications (Bridge Collapse as example)
- Meet the Pros
- Media Panels
- Non-profit coverage
- Bring a non-member for free
- Survey attendees for PD subjects (CVent, Etc.)
- Ask your student chapter for topic ideas
- Speed Networking
- Paid administrator pitches events in the community
- Consider posting event on sport blogs
- Borrow projection equipment to avoid rental costs (purchase?)
- Cultivating close relationships with publications that can promote your events
- Tap your local Universities
- Accommodate walk-ins
- Breakfast, lunch and dinner venues
- Differentiate non-member pricing to encourage non-members to join
- Drive PD attendees to online registration (Cvent, Activia)
- Bill no-shows
- Pitch PD events in blogs
- Reward repeat attendees with a free event
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